When only a few phrases could be used to describe the diverse work of fashion editor Jetteke van Lexmond these could be; inexhaustible driven, passionate for the chic and aesthetic feminine look. She is highly energetic and a perfectionist, and foremost dedicated to her strong belief that women need to look powerful and confident.
Because of her fashion forward vision and continuous drive to push her abilities to the highest level, Jetteke has become one of the best in her field and her style is well know and autographed in the business.
Both nationally and internationally she has left her footprint on the fashion world and worked with some of the most talented people in the industry. Arthur Elgort, Marc de Groot, Paul Bellaart, Philippe Vogelenzang, Alique, Petrovsky & Ramone and Anne Menke just to name a few. Jetteke is conceptual in her work and a strong believer in that the right team needs to be created with photographer, make-up, hair artist and model to reach the ultimate result.
Jetteke’s roots made her to what she is today. Young as she was, growing up in a small farmers village in the warm surroundings of a close free spirited family, she was always an explorer, traveling to South America, Asia and India meeting new cultures and at a young age made her realize boundaries do not exist and an open mind is something you should cherish. These episodes became the mantra in her life and are a great inspiration in her work.
After graduating the Amsterdam fashion academy she was appointed fashion editor at a large weekly magazine where she learned the tricks of the trade. The years after that she dedicated to launch Elle Girl and Glamour Magazine in the Netherlands, this was a dream come true. The freedom of work and endless flow of positive energy made her create and discover the best in her. It was there where she shot the first ever covers of Doutzen Kroes and Behati Prinsloo. Also Lara Stone was one of the much favored models and made her appearance many times. Both Elle girl and Glamour won numerous awards and Glamour became one of the largest and most successful monthly selling titles in the Dutch fashion magazine industry.
As a freelance fashion editor and concept developer her creative scope broadened as she mixes her passionate editorials for fashion magazines like Vogue Netherlands with national and international commercial work, TV productions and red carpet dressing. The latest ambitious adding to her profile is the creative directors role she fulfills in making a luxury jewelry collection with her sister Lieke van Lexmond for Royal Asscher diamonds.
Jetteke’s work is inspired by great diversity . As a painter herself, the works of strong characters like Picasso and Cy Twombly inspire her. Strong femine women like Lauren Hutton, the sisters Lee Radziwell and Jacky Kennedy left their mark on both Jetteke’s approach in work as in her daily practice. Diane Vreeland with her larger then life style is her personal constant push on where she sets the standard.
”The most important goal for every photoshoot is; You need to want to be the person in the picture, you want to wear her dress, put on her make-up and jewelry and travel to the setting. I want to make the dream come true”
I WORKED FOR:
VOGUE, MAXMARA, Marina Rinaldi, H&M, Bijenkorf, GLAMOUR, ELLEgirl, MARIE CLAIRE, LOVEstories, RIKA Magazine, L’Officiel, Penn & INK NY, C&A, HOLLAND HERALD, BUGABOO, ARTIPOPPE, Zalando, Nanna van Blaaderen
What others say
To work on a project with Jetteke is a celebration. She is one of the few people capable of transforming something small, either an object or an idea, into something large. This larger-than-life-effect is never over the top, but stays true to a human scale. The people Jetteke styles always get a certain glow. I love to shoot that Glow!
When Jetteke and I team up, there is always one female image coming together; the iconic, the sexy.
I love shooting with Jetteke! Because she is my friend she knows me very well. She can make me become the person we are trying to create for a fashion story and because of that chemistry and talent she has I love the pictures we create together!
I’ve always admired Jetteke’s creative energy and love of culture and fashion that she masterfully combines to create a distinctly personal and balanced sense of style.
Make up Artist
When I saw Jetteke come in with just one duffel bag and wondered where the clothes were for our pages, she said “This is it, all in here”. I thought that’s my kind of girl, keeping it simple. Working with her was a pleasure.
Editors have to inspire.
Some crack a whip.
Jetteke does it all with kindness.